Children’s author Robert Munsch’s picture book The Paper Bag Princess has inspired and entertained countless readers and has become a cultural icon. It’s been celebrated with Halloween costumes, merchandise, a cartoon series, and now, to mark 40 years in print next year, the beloved book getting its own day.
This March 7, Annick Press launches Paper Bag Princess Day, a day for bookstores, libraries, and classrooms to show their love for North America’s unofficial princess and her message of empowerment. In the first hours after sharing the news on social media, Annick Press received over a dozen sign-ups for Paper Bag Princess Day parties from Yellowknife, Northwest Territories to Bluffton, South Carolina.
Annick President Rick Wilks calls the enthusiasm “deeply exciting.” But perhaps not surprising—he marked the book’s 100th reprint this September.