Small Business Saturday (November 25) — a day dedicated to supporting the local businesses that help create jobs, boost the economy, and preserve neighborhoods.

Indies First was created in 2013; other authors and celebrities who have spearheaded the campaign include Roxane Gay, Jason Reynolds, Dan Rather, Kate DiCamillo, Neil Gaiman and Amanda Palmer, Cheryl Strayed, and Lena Dunham. Fans can follow Indies First through IndieBound on Facebook and American Booksellers Association on Instagram, as well as the hashtag #IndiesFirst, and search for their local bookstores on IndieBound.org.